Email Nurture
Leads that get no follow-up die quietly. Email Nurture builds the sequences that keep them warm: branching drips that react to opens, clicks and replies, with A/B testing on the sends that matter. It runs on the same email engine we built and run in production for our own CRM, including reply tracking and one-click unsubscribe compliance.
The story behind this package
An email lifecycle on autopilot
Her welcome sequence was written eighteen months ago. Replies land in an inbox nobody watches, unsubscribes are handled by hand, and she cannot say which subject line actually works, so every send is a guess.
Through Mynd's CRM companion, campaigns go out personalised per recipient and A/B tested with a real significance check. Drip sequences branch on opened, clicked or replied; replies flow back onto the lead's timeline; suppression is automatic and every send respects it.
The list finally behaves like an asset: measured, responsive, compounding.
- Every send is measured instead of guessed: she knows which subject line actually won.
- Sequences adapt to each person, branching on what they opened, clicked or replied to.
- Replies stop vanishing into an unwatched inbox and land back on the lead's timeline.
- Unsubscribes and suppression handle themselves, so the list stays clean without her.
What you get
Sequence design
2 to 3 branching drip sequences mapped to your funnel: new lead, trial, gone-quiet.
Copy, written and tested
Every email in your voice, with A/B variants on subject or body where volume allows.
Full compliance wiring
Authenticated sending domain, suppression list, one-click unsubscribe, reply tracking.
Monthly tuning
Branch and copy adjustments from real open, click and reply data.
How it works
- 01
Map
Your funnel becomes sequence maps: triggers, branches, exits.
- 02
Build
Sequences and variants built on the engine; test sends verified end to end.
- 03
Feed
Leads flow in from your forms, CRM or a CSV import.
- 04
Tune
Monthly: winning variants promoted, dead branches cut.
Your dashboard
Every package ships with the same command view: your inputs on the left, this module's outputs and activity on the right. One shell, customized to what Email Nurture consumes and produces.
- Sequence maps
- Sending domain
- Lead sources
- Offers per branch
- Lead entered 'trial ending' sequence
- A/B result: variant B +9 opens, promoted
- Reply detected, sequence paused for lead
- 14 sends suppressed (unsubscribed)
The shell is the same across every package; the inputs, outputs and feed are this module's. Your live dashboard is set up during onboarding.
What we need from you
The whole checklist is gathered in one onboarding session, usually under an hour. Nothing here requires engineering time on your side.
- Sending domain DNS3 records (we provide values) so your nurture mail authenticates and lands.
- Lead sourceWhere new leads come from: form webhook, CRM export or CSV.
- The offersWhat each sequence drives toward: demo, trial, call, purchase.
- Reply inboxThe inbox that receives replies; we wire reply tracking to it.
Ready when you are.
Tell us where you are and we set up Email Nurture around it. No retainer, no lock-in: it either earns its keep or you stop.