Market & Competitor Watch
You should never learn about a competitor's pricing change from a customer. Market Watch keeps the platform's signal stack pointed at your competitive set all week: product changes, pricing moves, content pushes, hiring signals, compressed into one brief you can read in five minutes.
What you get
Weekly competitive brief
What each competitor shipped, said, priced and hired, with links to the evidence.
Move alerts
Pricing or positioning changes big enough to matter get flagged same-week, not next-report.
Keyword overlap watch
Where competitors are gaining search ground you care about.
Quarterly pattern read
Every 12 weeks: where the set is converging, and where the gap you can own is.
How it works
- 01
Set the watch
Your competitor list becomes monitored feeds: sites, changelogs, social, jobs.
- 02
Collect
The Signal Scanner gathers all week; noise is filtered before it reaches you.
- 03
Compress
One page, ranked by relevance to your roadmap and pipeline.
- 04
Deliver
Every Friday, in your channel of choice.
Your dashboard
Every package ships with the same command view: your inputs on the left, this module's outputs and activity on the right. One shell, customized to what Market & Competitor Watch consumes and produces.
- Competitor set
- Relevance ranking
- Alert thresholds
- Delivery channel
- Competitor Y raised starter tier to $79
- New landing page detected: enterprise push
- Keyword overlap: they now rank for 'crm for brokers'
- Brief #31 delivered
The shell is the same across every package; the inputs, outputs and feed are this module's. Your live dashboard is set up during onboarding.
What we need from you
The whole checklist is gathered in one onboarding session, usually under an hour. Nothing here requires engineering time on your side.
- Competitor list3 to 10 companies. We propose additions from audience overlap.
- What matters to youPricing? Features? Content? Hiring? Ranked, so the brief leads with it.
- Delivery channelEmail, Slack or WhatsApp, Fridays.
Ready when you are.
Tell us where you are and we set up Market & Competitor Watch around it. No retainer, no lock-in: it either earns its keep or you stop.